The world’s best

Is it just me or is any time you see “The World’s Best Cup of Tea/Coffee/Meat Pie/Apple Pie/Pizza or even Service as you drive through Australia, you know you’re in for a pretty ordinary meal.

Doesn’t seem to matter where you are, you could be passing through the most amazing farmland, with bountiful produce, rolling hills splashed with grass fed waygu and chickens that dine on organic corn fritters and avocado salsa, but the minute you see that sign: World’s Best Hamburger, well you just know it’s going to be a flavourless, stodgy affair, complete with grizzly bits and damp lettuce.

I don’t know if it’s just a matter of a straight oversell. I mean World’s Best, Australia’s Best is a pretty big call. I’ve noticed that some signs now starting to self edit their bestness, and are calling themselves The South Coast’s Best or Lismore’s Best. This may be reducing margin of error by a factor of about, say 20 million, but somehow it still seems a big call, even if we’re only talking about Lismore.

I have a new driving food stop strategy. If it says best anything I’ll give it a miss. Even if it’s world’s best scones at 3pm when I’m starting to feel like a sugar carb cream hit served grandma, I’ll give it a miss. That’s where junk food truly comes into its own – it makes no claims to be the best food in whatever town you’re driving through. It just  gives you your hit – whatever your poison (sugar, caffeine, salt, carb, chocolate) and although it might make you fat and mess with your blood sugar levels, at least it doesn’t mess with your head.

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