ABC self-promotion channeling commercial networks

My remote is stuck on the ABC. I hate advertisements and most of the time ABC (and SBS) shows are better anyway.

But lately I’ve noticed that the ABC is big on talking itself up. Smug promo after smug promo run between programs. Some shows are not even starting on the half hour, as the ABC is too busy promoting The Slap, Crownies or just generally talking itself up. Big time.

This just doesn’t feel right. I’m used to the ABC of my childhood, where the ABC was modest, self-effacing and stuck to the facts. If there was any self-promotion, it was the test pattern. For hours.

This bright, shiny, uber-confident ABC is so far up its own yinyang, that I just don’t know it anymore. It’s like the Managing Director has been to a conference where they told everyone to talk themselves up, before walking on hot coals.

It’s not working, it’s just not cricket and it’s definitely not the ABC.


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