I can’t believe it’s not Qantas

You’re the reason we fly.

This is Qantas’s new slogan. But something’s not sounding right, let’s transit back to this sentence again.

So, Qantas say the customer is the reason Qantas is in business.

No, we’re not. Money is the reason they fly.

I get Qantas need a new logo – I still call Australia Home, when you are based in Dubai is like claiming the lamington for Pakistan or barracking for Collingwood. Un-Australian.

But it just doesn’t work. Especially after arbitrarily grounding planes and leaving thousands of customers stranded.

I would hope for a little more truth in advertising. Something like, I can’t believe it’s not Qantas might work. Especially with the new Filipino crew.

Or Amsterdam’s Hans Brinker Budget Hotel, which brags about its poor credentials. Here’s a taster from their website: “The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years. Boasting levels of comfort comparable to a minimum-security prison, the Hans Brinker also offers some plumbing and an intermittently open canteen serving a wide range of dishes based on runny eggs.”

For the full incredible story see one of my favourite bloggers, travel writer and children’s writer, Richard Tulloch http://richardtulloch.wordpress.com/2012/11/21/worlds-worst-hotel-and-proud-of-it/

It seems like a joke, but the joke is on the human race – the Hans Brinker Hotel is doing great business.

Similarly Qantas is overpriced, with bad food, strange flightpaths and mostly surly staff, browbeaten by years of downsizing. Maybe Hans Brinker style honesty won’t exactly work but neither does an outright lie. If the once-great Australian icon has gone to the dogs, so be it, but they shouldn’t kid themselves that the customer is the reason they do anything.

Do you have any suggestions for Qantas’s new logo?

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